PARIS - We need to mobilise citizens for global issues. Here are 5 great ways to frame messages on climate and development.

Six years after global leaders adopted the Paris Agreement and Sustainable Development Goals, the development sector may finally be having an “aha” moment. We really cannot promote development without protecting the planet. And development efforts can only succeed if communities are able to deal with the impacts of climate change and environmental degradation.

The COVID pandemic seems to have sped up this “coming together” of two global agendas. It has reminded us that our fortunes are linked, and that that we need global solidarity to solve global challenges. Policy makers have promised to “build back better” by investing in a green, just and sustainable recovery. Their promises have public support.

Around the world, citizens have become more and more concerned about the climate. Several devastating natural disasters have had tangible effects and received widespread media coverage.

This year’s COP-26 Summit is an excellent opportunity for development organisations to show that their work matters, and to engage citizens on the global issues they care about. Indeed, their communications experts are already at work. Earlier this year in March, members and partners of the OECD DevCom Network – i.e. senior communications experts in development organisations – came together to share ideas on how to explain and frame their organisations’ work on environmental issues. They also discussed how to collaborate on upcoming events and campaigns.

Based on the expertise they shared, here are five ways to bring climate into development communications.

For the full report, visit: https://sdg-communicator.org/2021/09/28/communication-tips-for-cop-26/